Real, Barca unlikely to cede hold over TV cash.

A Sevilla-led bid to force Real Madrid and Barcelona to share television revenue more equitably appears doomed to failure and the big two’s domination of La Liga is likely to remain entrenched for years to come.
Sevilla’s president Jose Maria del Nido, an outspoken critic of the current system under which Real and Barca take half the annual pot of around 600 million euros ($820 million), has compared his campaign to the French revolution.
The colourful lawyer convened a meeting this month with officials from 11 apparently like-minded La Liga clubs who want the sale of the rights to the league to be centralized and income shared as in rival European competitions.
However, the movement already appears to be running out of steam and Real and Barca, the world’s richest clubs by revenue who earn close to 500 million euros a season, are unlikely to agree to give up their privileged position, analysts said.
Only with a gun to the head and maybe not even then,” Placido Rodriguez, a professor of economics at Oviedo University and a former chairman of La Liga club Sporting Gijon, told Reuters.
If nothing changes the gap between the two heavyweights and the rest can only get wider.Barca earned a total of almost 180 million euros from television contracts in the 2009/10 season, including non-Spanish deals, with Real reaping just under 160 million, according to the latest Deloitte Football Money League published in February.